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Advisory in:
Strategy
Transactions
Restructuring

Calling pioneers & transformers 
exclusively

We work with our clients to create new products, services and ventures. Our clients are groundbreaking scale-ups and inspiring enterprises from financial services, media, telecoms and beyond.

Our mission is to cut through the layers of complexity to uncover a single thread that makes will make the new possible.

We don't believe in making things complicated nor claim to always know the right answer. We are business people first. Friendly agitators who will challenge and be challenged in the pursuit of maximum leverage in every situation.

Where X marks the spot

What we do

Clear & purposeful plans

Compelling, human-centred plans fuelled by stakeholder commitment and focussed by customer-driven outcomes

Creating new products & services

Marshalling the internal and external resources needed to turn a backlog of investable ideas into new products and services

Building leadership & organisations

Building the teams, methods and capabilities needed for new ventures and to deliver a continuously evolving customer offer

Want to find your X?

Get in touch to learn more.

Clients/work

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Connect with us

We'd love to hear from you

+44 20 3946 7423

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